That was the first time when people began to take Southern rap seriously." But it's like this: the South got something to say, that's all I got to say." As stated by rapper T.I., "Outkast, period. The duo Outkast had just been awarded Best New Artist, and within the tension that was the East Coast–West Coast feud, member André came up on stage followed by boos and said, "But it's like this though, I'm tired of them closed minded folks, it's like we gotta demo tape but don't nobody want to hear it. Ī defining moment for Southern rap was at the 1995 Source Awards. Local production crews such as Organized Noize that represented hip hop groups such as OutKast and Goodie Mob played a huge part in helping the South become a center for hip hop music. In the early 1990s, other rising rap groups such as PKO from San Antonio, Texas, UGK from Port Arthur, Texas, and 8Ball & MJG from Memphis, moved to Houston to further their musical careers.īy the mid-1990s, Atlanta had become a center in southern hip hop music. Miami also played a major role in the rise of Southern hip hop during this time frame with successful acts like 2 Live Crew (originally formed in California but fully relocated to Miami around 1987) and other artists who relied heavily on the Miami bass sound. After the Geto Boys rose to stardom, Houston became the center for Southern hip hop. Southern hip hop's roots can be traced to the success of Geto Boys' Grip It! On That Other Level in 1989, the Rick Rubin produced The Geto Boys in 1990, and We Can't Be Stopped in 1991. The Geto Boys, a hip hop group from Houston, were among the first hip hop artists from the Southern United States to gain widespread popularity. In the late 1980s, cities throughout the Southern United States began to catch on to the hip hop music movement. and groups like the Wu-Tang Clan, Mobb Deep and Bad Boy Records. The West Coast was mainly represented by groups like N.W.A., Death Row Records, and the East Coast had people like The Notorious B.I.G. Los Angeles and New York City were the two main cities where hip hop was receiving widespread attention. Throughout the 1980s and 1990s, the American hip hop music market was primarily dominated by artists from the East Coast and West Coast. By the early 2000s, many Southern artists had attained national success, and as the decade went on, both mainstream and underground varieties of Southern hip-hop became among the most popular and influential of the entire genre. Many early Southern rap artists released their music independently or on mixtapes after encountering difficulty securing record-label contracts in the 1990s.
The music was a reaction to the 1980s flow of hip hop culture from New York City and the Los Angeles area and can be considered the third major American hip hop scene, alongside East Coast hip hop and West Coast hip hop.
Southern hip hop, also known as Southern rap, South Coast hip hop, or dirty south, is a blanket term for a regional genre of American hip hop music that emerged in the Southern United States and the Southeastern United States, especially in Atlanta, New Orleans, Houston, Memphis, and Miami-five cities which constitute the "Southern Network" in rap music.
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